Advertising plays a big part of almost everyone’s lives – from business to society.
- Marketing Role - advertising plays a big role in marketing the products, services, company. As we all know, marketing is a business process that aims to satisfy the consumer needs and wants through goods and services. And in order to do so, advertising lets the message out to take that big role in marketing to promote the goods and services.
- Communication Role - no product and/or service can move without the proper dissemination of information. This is one role of advertising that transmits the needed information about the goods or services to the target market.
- Economic Role - advertising plays a big part in the price elasticity of products and services.
- Societal Role - shows what the trend in the society is or what could be the next big thing in the society. It can be both reflecting the society or start to engage what the society can expect in the near future.
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