Marketing vs Public Relations vs Advertising

People get confused as to the difference and similarities of the three activities. Marketing is different from Public Relations. So is Advertising different from Public … [Read more...]

Filed Under: Advertising, Marketing, Public Relations

What is Marketing?

Many people are confused on what marketing really is. First of, let us define what is not marketing. Selling is not marketing. Often, people think that mere selling is … [Read more...]

Filed Under: Marketing

Lessons from ‘Pilipinas Kay Ganda’ Campaign

The Department of Tourism recently launched the newest campaign of the Philippines to other countries - "Pilipinas Kay Ganda." Several reactions from different sectors arised … [Read more...]

Filed Under: Marketing

How Real Estate Professionals Should Use the Internet?

The internet is a vast resource for every working individual, most especially for sales-related professionals like real estate brokers and agents. By properly harnessing the … [Read more...]

Filed Under: Marketing, Social Media

3 Things to do when things don’t turn out as planned

Sometimes, in marketing and business, no matter how good you plan the output would be… things just go way off out of hand. PLANNING gives you, as a marketing person and … [Read more...]

Filed Under: Business, Leadership, Marketing

3 ways to capture your niche market

It's a good thing that you are having thoughts (if not yet fully decided) on focusing at a niche market for your own business. Finding your niche is one thing, but capturing … [Read more...]

Filed Under: Marketing

What is Niche Market?

Niche market is a particular or specific segment or portion of the market. "Finding your NICHE market is the best and wisest thing to do, especially if you're a start-up or … [Read more...]

Filed Under: Marketing