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3 Functions of Advertising
Provide product and information – ads need to give ample amount of relevant information about a company, product, service or cause being advertised. Provide incentives to take action – advertising provides reasons for making
Read More »4 Roles of Advertising
Advertising plays a big part of almost everyone’s lives – from business to society. Marketing Role - advertising plays a big role in marketing the products, services, company. As we all know, marketing is
Read More »9 Major Types of Advertising
Brand Advertising – most commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding). Retail or Local
Read More »What is Advertising?
People, from all nations, are bombarded with all sorts of audio, visual and experiential ways to entice them to do something. Most of the time, we are all directed to do something, leaning towards
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Lessons from ‘Pilipinas Kay Ganda’ Campaign
The Department of Tourism recently launched the newest campaign of the Philippines to other countries – “Pilipinas Kay Ganda.” Several reactions from different sectors arised from the launch. Reports even say that the new
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