Marketing

Provide product and information – ads need to give ample amount of relevant information about a company, product, service or cause being advertised. Provide incentives to take action – advertising provides reasons for making the decision of switching or taking the product, service or cause. Provide reminders and reinforcement – advertisements must remind consumers of [...]

Advertising plays a big part of almost everyone’s lives – from business to society. Marketing Role - advertising plays a big role in marketing the products, services, company. As we all know, marketing is a business process that aims to satisfy the consumer needs and wants through goods and services. And in order to do [...]

Brand Advertising – most commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding). Retail or Local Advertising - advertising done by local stores that directly states availability of product or services. This aims to encourage traffic to [...]

People, from all nations, are bombarded with all sorts of audio, visual and experiential ways to entice them to do something. Most of the time, we are all directed to do something, leaning towards a product, service or cause. This is advertising. Advertising is a paid form of non-personal form of communication from an identified sponsor [...]

The Department of Tourism recently launched the newest campaign of the Philippines to other countries – “Pilipinas Kay Ganda.” Several reactions from different sectors arised from the launch. Reports even say that the new tourism campaign logo is similar to the Polka Tourism ad. Amidst all the talks, as a marketer, we can all learn [...]

The internet is a vast resource for every working individual, most especially for sales-related professionals like real estate brokers and agents. By properly harnessing the power of social media, search engineand blogging… real estate brokers and agents can maximize the internet in getting leads and eventually sales. Social Networking Social networking has greatly increased its [...]

Sometimes, in marketing and business, no matter how good you plan the output would be… things just go way off out of hand. PLANNING gives you, as a marketing person and businessman (or woman), a good head start of what kind of output you and your client or company would like to have. However, as [...]

It’s a good thing that you are having thoughts (if not yet fully decided) on focusing at a niche market for your own business. Finding your niche is one thing, but capturing it is another. Many businesses know their niche market, but only few survive to capture it, and even less businesses dominate it. Here [...]

Niche market is a particular or specific segment or portion of the market. “Finding your NICHE market is the best and wisest thing to do, especially if you’re a start-up or small-medium entrepreneur.” Often times, start-up and small and medium entrepreneurs think that the more services or products they serve, the better the profit. We [...]