Advertising

Provide product and information – ads need to give ample amount of relevant information about a company, product, service or cause being advertised. Provide incentives to take action – advertising provides reasons for making the decision of switching or taking the product, service or cause. Provide reminders and reinforcement – advertisements must remind consumers of [...]

Advertising plays a big part of almost everyone’s lives – from business to society. Marketing Role - advertising plays a big role in marketing the products, services, company. As we all know, marketing is a business process that aims to satisfy the consumer needs and wants through goods and services. And in order to do [...]

Brand Advertising – most commonly seen type of advertising wherein brands (products / services) make an effort to establish long term identity or image in the minds of its target (branding). Retail or Local Advertising - advertising done by local stores that directly states availability of product or services. This aims to encourage traffic to [...]

People, from all nations, are bombarded with all sorts of audio, visual and experiential ways to entice them to do something. Most of the time, we are all directed to do something, leaning towards a product, service or cause. This is advertising. Advertising is a paid form of non-personal form of communication from an identified sponsor [...]