So, you might as well, kick those bad habits out of you, like smoking, and start living a healthy life.

It’s a good thing that many people like artists, entrepreneurs, sports personalities and artists joined together to launch an effort to campaign about eradicating the vices that shorten lives of the people doing the bad habits – and worse, the people around them as well.

That’s why this February 26, 2012 at 5am, I will put my support on the campaign “Kick-the-Habit 2:  Run & Love a Healthy Lifestyle” at ULTRA, Pasig City.

The campaign is to encourage people to quit smoking – for good.

Kick-the-Habit 2 is supported by known personalities like  Cesar Montano, Jamie Rivera, Billy Ray Bates,  Alvin Anson,  Roxanne Barcelo,  Young JV, Jay Lizarondo,  Clarke Nebrao, Victor Aliwalas,  Alven Torres, Alvin Ng,  Ariane Esperas, Lana Roi,  Jojo Toledo and Ely Fenger in cooperation with the Pasig and Mandaluyong City government, Philippine Sports Commission, MMDA, Healthway Medical, Chris Sports and GWorld Inc.,

Part of the proceeds of the event will go to HOP-E Foundation, a foundation based in the Philippines whose mandate and goal is to overcome poverty thru four elements- Education, Empowerment, Employment and Events. HOP-E is now giving free education for the children and parents in the mountains of Rizal and is also helping to augment the livelihood of the people by giving them work through the HOP-E farm.

You can join and support this cause by registering at any register at any Healthway Medical and Chris Sports clinics within Metro Manila or they can contact GWorld Inc. at 719-0184, 215-0512 or email: gworldeventspecialists@gmail.com  andVisions in Action Enterprises, Inc.at 740-7074 or email: runproudpinoy@yahoo.com.

Kick-the-Habit 2 aims to attract 2,000 to 5,000 participants this year in a race track of 3k, 5k and 10k run.

By the way, “kick the bucket” is a euphemism for death. Thus, you better Kick the habit of smoking so you don’t die early. Happy running, enjoy life, enjoy and live a HEALTHY life.

In a recent media conference at Fersal Place Hotel in Quezon City, TradeCon, the organizer of the event, and some of the participating businesses expressed their enthusiasm for the upcoming trade fair.

Some of the exhibitors present during the presscon were First Philippine Scale Inc., Fersal Place Hotel, Yamano Farm, Benchow and Chicken Deli.

Baily Policarpio of First Philippine Scale and Edith Garcia of Fersal were certain that this year will be another year for their businesses. Policarpio said that this expo can expand their business to more international clients and increase their local customers.

While Myra David of Benchow, a first time exhibitor in PIFBEX, was very hopeful that her company will get the right exposure to start her engagement into food cart business.

Helen Ver of Yamano Farm was positive that the PIFBEX will encourage attendees and exhibitors to use her product, sea salt, for a healthier approach on food preparation.

Over 300 exhibitors will be present at the expo, including both local and international suppliers, distributors, and manufacturers covering all aspects of the F&B industry, from food service, to food processing and packaging, to catering, to equipment and storage, to ingredients and supplies. International exhibitors from Indonesia, Malaysia, Thailand, Vietnam, Korea and the United States will showcase their products in this momentous event.

For more information, please call 395-5009, 395-5137, 343-3368, or log on to www.pifbex.com for more information.

This Valentine’s you can surprise your date or treat your loveones with a any of their pizza flavors in a dough especially timed for the heart’s day.

I together with GirlandBoyThing, tried two of their famous selections – the “Angel’s Medley” and “Chicken Aloha“

ANGEL’S MEDLEY

The heart-shaped dough was topped with beef, pepperoni, mushroom and mozzarella cheese. Anyone would really love how this one taste. I mean, most people prefer this kind of flavor for their pizzas. The thin crust makes the flavor taste more. You can actually see how the ingredients are fully garnished on top of the pizza, making you feel your money’s worth – not shortchanged.

CHICKEN ALOHA

Barbeque chicken chunks, ham, bacon, pineapple, green pepper, barbeque sauce and mozzarella cheese. I personally prefer this pizza over the former. I mean the Angel’s Medley is good, but the Chiken Aloha is better. Probably because of its unique sweet-spicy taste brought by the barbeque sauce. Something that’s not usual to pizzas. That’s why, if I am to choose between the two, I will take this, anytime.

Sad thing though, we weren’t able to take photos of this one.

PRICE ranges from 491 to 599 pesos depending on the specific type of pizza flavor you wish to be served.

PROS: Looking at the two pizzas, I noticed that there was less grease, if none at all, from the dough. Now, if you’re somewhat diet conscious but still prefer to have a bite of a pizza, then this might be it. And their doughs are thin as well.

Plus, if you are a little “paranoid” of how your food is being cooked, Angel’s Pizza Pasta Combo has an open kitchen setup, right at the back of the counter (Kalayaan Branch) where you can actually see how your pizza is being prepared.

While waiting for our pizza, I observed their staff while taking calls, she was pretty courteous and fast to react on the calls – not wasting time, which is most probably, what any customer / would-be customer prefer over the phone.

CONS: The Kalayaan branch is more for the take-out / delivery type. It’s given already, considering the small space from the building that the pizza house is placed. So, if you wish to dine-in, try their Pasig and Makati branches.

Other than that, Angel’s Pizza Pasta Combo is worth trying.

Lastly, I tried their Carrot cake. A nice way to finish-off a meaty-meal like that.

DINNER MEALS

CHICKEN RICE BAKE Php 150

With much of the rice meals around, this one is surely a must-try. With the flavorful taste of chicken baste, combined with the melted cheese toppings, anyone can actually feel that this rice meal is a treat. The combination of the bell pepper gives it a unique taste that sinks into your tongue. Though, I have to admit, with the ideal, one serving, even if I’m on a diet, this meal wants you to ask for more.

• Chicken baste
• White sauce
• Bell pepper
• Mushroom buttons
• Carrots
• Melted cheese toppings

TOFU STEAK RICE Php 150

This became an instant favorite. After tasting the glazed tofu, the somewhat sweet taste of it quickly made my taste buds appreciate it. Plus the mild crunchiness of the outer part of the tofu made me like it even more. It’s like eating a barbeque but without the guilt, since it’s tofu.

• Deep-fried tofu glazed with special sauce
• sprinkled with white sesame seeds and rice garnished with parsley.

NOTE: Each dinner meal is served with lemonade

So, if you might want to try it now with a partner, now is the chance, since for Php 225, you can actually get two meals already with drinks due to their promo.

PROMO: Buy 1, get 1 at 50% off, from 6pm onwards starting February 10.

Plus, in time for the Valentine’s Day, Figaro is having a special treat from February 13 to 15. For every Php 500 single receipt transaction, you get a free Morsi Heart Sprinkles.

]]> http://reybelen.com/food/figaro-brewing-new-meals/feed/ 0 http://reybelen.com/marketing/advertising/3-functions-of-advertising/ http://reybelen.com/marketing/advertising/3-functions-of-advertising/#comments Sun, 12 Feb 2012 03:10:29 +0000 Rey Belen http://reybelen.com/?p=2887

1. Marketing Role - advertising plays a big role in marketing the products, services, company. As we all know, marketing is a business process that aims to satisfy the consumer needs and wants through goods and services. And in order to do so, advertising lets the message out to take that big role in marketing to promote the goods and services.
2. Communication Role - no product and/or service can move without the proper dissemination of information. This is one role of advertising that transmits the needed information about the goods or services to the target market.
3. Economic Role - advertising plays a big part in the price elasticity of products and services.
4. Societal Role - shows what the trend in the society is or what could be the next big thing in the society. It can be both reflecting the society or start to engage what the society can expect in the near future.

Source: Advertising: Principles and Practices (International Edition) by Wells, Burnett, Moriarty

Advertising is a paid form of non-personal form of communication from an identified sponsor using mass media to persuade or influence an audience.

Composition is the placement or arrangement of visual elements in a way that would make a subject distinct or stand out.

1. Rule of thirds – imaginary lines that divide the frame into divisions. By principle, a subject is better-off near the intersection of the lines – not on the dead center of the frame or canvass.
2. Rule of odds - this suggests that subjects with odd quantity (1,3,5,7,9, etc.) is more interesting to look at than an even-numbered subject
3. Rule of space -  to apply the illusion of movement by putting white spaces in front of the subject.
4. Simplification - gives focus to the subject by minimizing unnecessary or distracting elements into the fram.
5. Geometry and Symmetry - proper usage of shapes can make a subject stand out. It is said that triangles are pleasing to the eyes, given the right perspective and usage.

Source: http://en.wikipedia.org/wiki/Composition_(visual_arts)

• Line - the visual path that enables the eye to move within the piece
• Shape - areas defined by edges within the piece, whether geometric or organic
• Color - hues with their various values and intensities
• Texture - surface qualities which translate into tactile illusions
• Form - 3-D length, width, or depth
• Value - Shading used to emphasize form
• Space - the space taken up by (positive) or in between (negative) objects

Source: http://en.wikipedia.org/wiki/Composition_(visual_arts)