Marketing vs Public Relations vs Advertising

People get confused as to the difference and similarities of the three activities. Marketing is different from Public Relations. So is Advertising different from Public … [Read more...]

What is Marketing?

Many people are confused on what marketing really is. First of, let us define what is not marketing. Selling is not marketing. Often, people think that mere selling is … [Read more...]

4 Roles of Advertising

Advertising plays a big part of almost everyone's lives - from business to society. Marketing Role - advertising plays a big role in marketing the products, services, … [Read more...]

Youtube Philippines Officially Launched

Google Inc. formally announced its localization of one of their unit companies, Youtube. This officially opens the door for local media produces, both big and small, the … [Read more...]

3 ways to capture your niche market

It's a good thing that you are having thoughts (if not yet fully decided) on focusing at a niche market for your own business. Finding your niche is one thing, but capturing … [Read more...]

What is Niche Market?

Niche market is a particular or specific segment or portion of the market. "Finding your NICHE market is the best and wisest thing to do, especially if you're a start-up or … [Read more...]