Rey Belen Marketing & Growth Leader · Philippines

Insights · Topic

Topic: Diagnostics

Why the problem is rarely where it appears to be — and how to find out before spending anything on the wrong answer.

4 pieces

01

Why Organizations Keep Solving the Wrong Marketing Problem

Most organizations are good at recognizing when something is wrong. What they are less… 02

How to tell which problem you actually have

Most organizations reach for the most available explanation when revenue falls short: not enough… 03

The assumption that a marketing problem is located inside marketing is usually the wrong starting point

The problem is not always inside the function doing the looking. The most consistently… 04

Data tells you what happened. It does not tell you what to do about it.

Data is evidence of what happened. It is not instruction about what to do…