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Both parties are assessing fit.
That symmetry is deliberate. Two people usually arrive here for two different reasons — so it is worth saying which one you are.
There is nothing waiting on the other end but a reply. Read by me, usually within a day.
No pitch, no deck, nothing prepared in anticipation of your message.
Which one describes you?
You are hiring.
You are building a marketing function, replacing one, or looking for someone to lead acquisition and carry the number rather than advise on it.
- Executive and senior leadership roles
- Embedded, operational, revenue-accountable
- Based in Rizal · Metro Manila or remote-first
- Eighteen years in marketing, eight in broadcast
Marketing isn't producing revenue.
Growth has stalled or hasn't become repeatable, activity is high and revenue isn't following, or the function is in transition and nobody is sure what it needs to become.
- A short conversation about the situation
- Nothing prepared in advance, nothing to sign
- An honest read, including when it isn't a fit
- A few of these a year, not a pipeline
Which one describes you?
You don't need a fully formed problem statement, or a role description, or a deck. A general sense of where things are is enough. The specifics develop through the conversation — that is what it is for.
When there is a fit, both parties tend to know by the end of it. When there isn't, it will be clear without ambiguity — and I would rather say so than leave you guessing.
Every message is read personally. No team manages this inbox.
No automated response stands in for a real one, and nothing you write here goes onto a list.
What happens next.
A direct response, not a form reply
Within one to two business days. Either a short acknowledgment and a proposed time, or an honest note if it doesn't look like a fit.
Nothing is decided before we talk
No commitment follows from agreeing to a conversation. If it produces clarity worth acting on, the next step will be obvious to both of us.
The situation, before anything else
Whether it's a role or a problem, the first thing is understanding what is actually going on. Deciding before reading is the mistake this whole practice exists to avoid.
If it isn't a fit, you'll leave knowing
The judgment in declining something poorly matched is the same judgment that makes well-matched things work. Not a rejection — an honest reading.
If the form isn't the right door.
Speaking
Topics, formats, past stages and bios — everything a programmer needs before writing.
SpeakingThe newsletter
Think It Through
What I noticed, and where I’d start. Two short sections, once a month, plus a photograph from wherever I happened to be.
Reply to any of them. They come straight to me — not to a list, not to an assistant. Some of the better thinking here started as somebody’s disagreement.
One letter at a time. No noise. Unsubscribe anytime.