Speaking
Speaking
Four talks, each built on work already done.
- 01
- A quick check for whether the problem is the audience or the campaign, before changing either
- The order to diagnose in, so budget is not spent fixing the wrong thing
- How to make the case for slowing down when everyone is asking for more spend
- 02
- What a sales floor needs from marketing on day one, and what it will ignore
- An onboarding structure for agents and brokers that holds past the first month
- How to run reinforcement sessions that change what people actually use
- 03
- What has to be in place before organic can carry most of the load
- How to decide where paid search still earns its budget
- A simple test for whether you have an acquisition system or just an ad spend
- 04
- A map of where AI helps across targeting, lead generation and messaging
- What to keep human, and why it matters to the audience
- A 30-day way to check whether it is working
The campaigns were fine. The audience was wrong.
Why most marketing problems are misdiagnosed, and the sequence that prevents it. Built on an engagement where qualified inquiries went from 18 to 498 in the same four-month window — without a budget increase, and by changing who was being reached rather than how much was being spent.
The talk works because it is not a framework. It is one decision, examined honestly, including the part where slowing down was the unpopular call.
Your sales team isn't ignoring marketing. Nobody taught them to use it.
Marketing builds the listings, the ads, the decks and the lead flow, then hands it all to a sales floor that was never shown what to do with any of it. From the outside it looks like a motivation problem. It is usually a teaching problem.
Built on onboarding and training more than 300 agents, telemarketers and accredited brokers for a property developer: what they needed to know on day one, what they quietly ignored, and why a single onboarding session never sticks without reinforcement after it.
Stop renting your leads.
Paid media produces inquiries for exactly as long as you keep paying. Stop, and the inquiries stop with it. An acquisition system keeps producing. Built on two years and 1,978 inquiries, 92% of them through organic channels and 152 from paid search.
The talk covers what had to be in place before organic could carry most of the load, where paid still earned its budget, and how to tell a working system from an ad spend that only looks like one.
AI in the marketing mix: where it earns its place.
Most teams have added AI tools by now. Far fewer can say what those tools actually changed. This talk maps where AI pulls its weight across the mix: narrowing the audience before money is spent, speeding up lead generation and follow-up, and tailoring the message to each segment without losing the voice. It also covers where AI quietly makes things worse.
No tool tour and no hype. A practical split of what to hand to AI and what to keep human, and how to tell within a month whether it is working.
Where this has been delivered.
Sales enablement for a property developer — 300+ agents, telemarketers and accredited brokers
Sales floors · accredited broker networksBroker onboarding, with follow-up sessions to reinforce digital marketing know-how
New and accredited brokersFacebook marketing for insurance sales professionals — organic and paid content to build their online presence
Insurance sales professionalsPersonal branding for sales professionals
Sales professionalsLive digital acquisition webinars — 15+ sessions, groups of 20–100
Financial advisors · industry groups · client teamsEverything you need, without having to ask.
Format
- Keynote — 25 to 45 minutes
- Workshop — 90 minutes to half day
- Panel or fireside — any length
- Slides supplied 72 hours ahead
- Remote or in person
Commitments
- No product pitch. Ever.
- No slide read aloud
- Content tailored to the room, not recycled
- Q&A always, however long it runs
Booking
Email directly with the date, the audience and the format. A reply within one to two business days, including if the answer is no.
50-word bio · 48 words
Rey Belen leads marketing and revenue functions. Eighteen years in marketing, eight before that in broadcast. He has taken qualified inquiries from 18 to 498 in a single four-month window, exited a ₱1.44M annual retainer, and built acquisition systems still running six years on. Based in Rizal, Philippines.
100-word bio · 104 words
Rey Belen leads marketing and revenue functions, and spends most of his time on a single question: whether the problem is where everyone thinks it is. Eighteen years in marketing — inside a listed property developer, a decade running his own consultancy across fifteen-plus brand accounts, and advising across sectors — and eight years in broadcast before that, which is where he learned that attention is earned in seconds and lost just as fast. His work includes taking qualified inquiries from 18 to 498 in one four-month window and rebuilding an acquisition function that is still running six years later. Based in Rizal, Philippines.
If you have a room and a date.
Tell me who is in it and what you want them to leave with. If the fit isn't right I will say so, and usually suggest someone better placed.
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